The Event Magician is an updated & expanded new release of J C Sum's critically acclaimed The Event Illusionist that was first published in 2004 and revised in 2008.
The all-new The Event Magician has been released as two volumes and has been re-written to cater to ALL types of magicians who perform for special events. The event industry is likely the first industry that a budding magician will find work in. For 80% of the professional and semi-professional magicians in the world, all of their work is from special events of all kinds.
The Event Magician Vol. 2 focuses on the business side of being a magical entertainer in the event industry. Whether you are a close-up magician, mentalist or illusionist, you will learn proven strategies to build a brand and position in this industry. J C details scenarios, examples and hard-hitting advice designed to help you succeed in this specialized field.
As one half of Asia's Most Famous Illusionists (The Straits Times), along with 'Magic Babe' Ning, the sexiest woman in magic (Magicseen Magazine), J C discusses the building of a personal brand as well as developing a team brand. He also shares up-to-date marketing tools and business documents such as professional show contracts, quotations, invoices and non-disclosure agreements. As a show producer and promoter, he helped to kick start the careers of no less than ten magicians who are now professional magicians in their own rights.
In a special bonus chapter, J C discusses magically producing a VIP for a special event to add value to your show as well as justify a higher fee. He also shares an original VIP appearance illusion that can be easily and inexpensively built.
J C has not only opened his book of knowledge to anyone wanting to earn a good living performing at events. He has also left no stone unturned with just about every conceivable angle on the subject of 'event performing' meticulously covered. I can only but applaud him on his valuable efforts. - Mark Parker, Illusion Designer
The Event Magician Volume 2: The Business of Magic for Special Events features 75 pages of practical information on building a professional career in the event industry.
Contents include:
UNDERSTANDING THE BUSINESS
The Business of The Event Magician The Value of The Event Magician The Make-up of The Event Industry The Event Magician's Competition Business Resources for the Event Magician
POSITIONING THE EVENT MAGICIAN AND THE SHOW
What is Positioning? Examples of Positioning an Event Magician - An Illusionist, A Close-up Magician & A Mentalist Crafting a Position of a Team The Event Magician and The Magic Evolution The Power of Lesser Logic for The Event Illusionist
THE EVENT MAGICIAN'S ESSENTIAL MARKETING TOOLS
Digital Marketing Tools Hardcopy Marketing Tools
OTHER MARKETING TOOLS FOR THE EVENT MAGICIAN
Referrals Direct Marketing Newsletter Postcards Tradeshows/ Exhibitions Networking Events Advertising Social Media Internet Marketing Publicity/ Media Features
BUSINESS DOCUMENTS FOR THE EVENT MAGICIAN
Fees Payment Terms Official Quotation Confirmation of Services Invoice Non-Disclosure Agreements
BONUS CHAPTER: PRODUCING A VIP FOR SPECIAL EVENTS
Staging an Appearance Illusion for Events Simplex VIP Production
ANNEX A: PROMOTIONAL PHOTOS
Pages: 74 - 8.5 x 11 - Perfectbound
Produkt teilen
Versandinfos
Shipping within Switzerland and Liechtenstein
All deliveries within Switzerland and the Principality of Liechtenstein take place with the Swiss Post (www.post.ch).
We hide as follows:
Economy shipping (2-3 working days)
flat rate Fr. 7.50
From CHF 45.–
From CHF 100.– goods value, free of charge
Priority shipping (1-2Working days)
Flat rate CHF 9.50
From CHF 100.–
Additional costs at the request of the customers:
Saturday delivery (CHF 14.50): A shipping option of the Swiss Post can also be chosen for orders that arrive from us before 3:30 p.m. The packages will then also be delivered on Saturday! This service is subject to a fee, even if the value of the goods is above CHF 100.–.
Express moon (Fr. 25.00): We offset a flat rate for Express moon delivery. This includes the costs for delivery with Swissexpress Moon, as well as the additional costs for express preparation. The express costs are always incurred, even for shipments above CHF 100.– value of goods.
Shipping abroad
Deliveries abroad can currentlyNot be made through the online shop. Please contact us using the form or by email. Let us know which products you want and we inform about the total costs including shipping.
IMPORTANT
Orders in the EU (Germany, Austria, ...) are only possible due to the new EU import regulations from a value of CHF 150.
Shipments abroad only make sense for products that you do not get in your country! We have a partner in Germany for magic articles, here you get almost everything without discount problems!
Collection in the shop
Most products can also be picked up from us in the shop in Zurich. You can order these products for collection via the online shop or come from us during the opening hours over.
